CaptureRate is two things: a marketing tool for brokers and a planning tool for developers.

It’s a retail site validation and sales forecasting tool that answers the fundamental question: How do you know a retail business will be successful?

If you’re a broker or a retail developer, you conduct a trade area analysis. By evaluating demographics such as population, income, etc. you look for some kind of insight or reassurance that will tell you, “This location will work...”

BUT MORE DATA ISN’T ALWAYS BETTER
With the existing tools available you end up with data that doesn’t apply directly to the business. You are tasked with interpreting the results and applying them to your business location.

SO HOW IS CAPTURERATE DIFFERENT?

  • CaptureRate evaluates specific costs associated with your business location, and compares that data with the surrounding demographics.
  • It gives you an exact calculation of what you need to stay in business and make a profit.
  • It is deployed as a Web2.0 application and can be accessed from anywhere.
  • It puts the knowledge into the hands of the individual decision makers in the form of an affordable easy to use tool.

WHO IS IT FOR?
Commercial Real-Estate Professionals can compare their clients unique operating costs at a specific location against a demographic set, forecast the sales, and confirm that their concept will work:

  • Affordable demographic data and support for clients
  • Customized reports based on unique data.
  • Mapping and trade area identification that allows comparison of analogous locations.

Retail Developers can quickly and easily compare their own business metrics against the customers in a specific market area, forecast results, and make better decisions.

  • Create a custom suit of reports for potential investors or financing.
  • Analyze overhead and expenditures
  • Forecast sales and transactions
  • Define trade areas
  • Compare analogous sites
  • Identify potential challenges

HOW DOES IT WORK?

  • Complete an eight-step site survey.
  • Select your location from our interactive mapping tool
  • Define your target market by drive time, mileage radius, or custom-drawn trade area.

WHAT DO YOU GET?

  • “One Sheet” - site report with map graphic and demographic info
  • Breakeven analysis report
  • First year Pro-forma income projections (profit & loss statement)
  • Three-year financial summary
        – Detail by month, first year
        – Detail by quarters, second and third years
  • Demographic/census reports based on market area
  • Assumptions upon which projections were based

The reports and site profiles are saved in your account. They can be called back up, changed to analyze different scenarios or amended to market to different potential clients.

THE FULL VERSION OF THE WEB SITE WILL BE COMING SOON. CONTACT US AT ANY TIME FOR MORE INFORMATION.
CONTACT